2023 Shortlist

Congratulations to our 2023 UK Digital PR Awards finalists.

Finalist Assets

DIGITAL PR CAMPAIGN OF THE YEAR – RETAIL

Cedarwood Digital & Hayes Garden World

— Building Visibility Through Effective Digital PR

iProspect UK & Toolstation

— The Great British Teabreak Debate

Journey Further & Sports Direct

— The Impact of Poorly Fitted School Shoes

DIGITAL PR CAMPAIGN OF THE YEAR – ECOMMERCE

Cedarwood Digital & EZ Shopper

— Driving Ecommerce Success Through Digital PR & Referral Sales

Fanclub & Emma Sleep

— Emma Shleep Sanctuary

iProspect UK & Toolstation

— Nailing Digital PR To Accelerate Organic Growth

JBH & Wethrift

— digital PR boosts organic traffic by 258% for a global discount platform.

DIGITAL PR CAMPAIGN OF THE YEAR – TRAVEL / LEISURE

Impression & PaulCamper

— Setting up camp in the UK

iProspect UK & South Western Railway

— All Aboard, Next Stop, Top Organic Rank

Screaming Frog & InsureMyTrip

— Normalising Post Pandemic Travel

Skyscanner

— Travel Trends 2023

DIGITAL PR CAMPAIGN OF THE YEAR – FOOD / DRINK

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR CAMPAIGN OF THE YEAR – PUBLIC SECTOR

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR CAMPAIGN OF THE YEAR – FINANCE

Blue Array & Penfold

— From Pints to Pensions: The Cost of Living Crisis

Cedarwood Digital & Little Loans

— Driving Links In A Competitive Vertical

connective3 and XTB

— Reactive PR as the main protagonist in a link building strategy

Go Up & Trade Nation

— Driving Awareness With Digital PR That Delivers

Mindshare UK & Legal & General

— Moving House Stress Signals

DIGITAL PR CAMPAIGN OF THE YEAR – FASHION / BEAUTY

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR CAMPAIGN OF THE YEAR – AUTOMOTIVE

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR CAMPAIGN OF THE YEAR – TECHNOLOGY

Eleven Hundred Agency and Norm

— Redefining the cybersecurity norm

Make Honey & TCL Communications

— Inspire Greatness

DIGITAL PR CAMPAIGN OF THE YEAR – B2B

Digital Ethos & MSP

— ‘Women in Manufacturing’ White Paper

Gravity Global & Edge

— Real. World. Change.

NOVOS & Officeology

— Working Workspace Wonders

Pearl Comms & Potter Space

— BIG Things in SMALL Boxes

Screaming Frog & Nuffield Health

— Building a healthier workplace

DIGITAL PR CAMPAIGN OF THE YEAR – B2C

Digital Ethos & MSP

— ‘Women in Manufacturing’ White Paper

Gravity Global & Edge

— Real. World. Change.

NOVOS & Officeology

— Working Workspace Wonders

Pearl Comms & Potter Space

— BIG Things in SMALL Boxes

Screaming Frog & Nuffield Health

— Building a healthier workplace

DIGITAL PR STUNT OF THE YEAR

Bottled Imagination & AceOdds

— The Fake Footballer

Fanclub & Emma Sleep

— Emma Shleep Sanctuary

Impression & Funky Pigeon

— Reacting to Adele’s new album

Screaming Frog & Wholesale Clearance UK

— Celebrating the Platinum Jubbly

DIGITAL PR – BEST USE OF CREATIVITY

Bottled Imagination & AceOdds

— The Fake Footballer

Distinctly & BNG

— Creative Nostalgia: Generating Coverage

Fanclub & Emma Sleep

— Emma Shleep Sanctuary

Gravity Global & Edge

— Real. World. Change.

Impression & Funky Pigeon

— Reacting to Adele’s new album

Pearl Comms & Potter Space

— BIG things in SMALL boxes

Screaming Frog & Wholesale Clearance

— Celebrating the Platinum Jubbly

Swipe Right & Coffee Stain Publishing & Coffee Stain North

— Goat Simulator: The Musical Motion Picture

Verve Search & Online Mortgage Advisor

— Building authority with expertise and creativity

YRS TRULY & Wizards of the Coast

— Kamigawa: Neon Dynasty

DIGITAL PR – BEST USE OF TWITTER

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR – BEST USE OF TIKTOK

Swipe Right & Coffee Stain Publishing & Coffee Stain North

— Goat Simulator: The Musical Motion Picture

Tribera & WD-40

— Penetrating the under 40’s market

DIGITAL PR – BEST USE OF YOUTUBE

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR – INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

DIGITAL PR LOW BUDGET CAMPAIGN OF THE YEAR

26 & Asda Money: A Dog’s Christmas Dinner

Cedarwood Digital & EZ Shopper

— Driving Ecommerce Success Through Digital PR & Referral Sales

Distinctly & Ark Wildlife

— Connecting Seasons with Wildlife Coverage

EssenceMediacom & Benenden Health

— Check In With Your Mental Health

Evoluted & OriGym

— Gaining Press & Political Attention by Promoting Inclusive Fitness Culture

Fox&cat

— Under the tree

Go Up & Trade Nation

— Driving Awareness With Digital PR That Delivers

Make Honey & TCL Communications

— Inspire Greatness

NHS Greater Glasgow and Clyde

Screaming Frog & Milk + Blush

— The Mane Point of Contact

The SEO Works

— Building Authority in a YMYL sector

Tribera & Swoon

— Helping achieve the luxury look for less

BEST INTEGRATED DIGITAL PR CAMPAIGN

Fox&cat

— Under the tree

Go Up & Trade Nation

— Driving Awareness With Digital PR That Delivers

Gravity Global & Edge

— Real. World. Change.

Resuscitation Council UK

— Restart A Heart 2022

Stand & Tommy’s

— In This With You

DIGITAL PR RESEARCH AWARD

Bottled Imagination & dappGambl

— #Cryptok

iProspect UK & BetVictor

— Working the Channels

Screaming Frog & Startle

— Hitting a high note with original research

BEST USE OF CONTENT IN A DIGITAL PR CAMPAIGN

Evoluted & OriGym

— Gaining Press & Political Attention by Promoting Inclusive Fitness Culture

Fanclub & Emma Sleep

— Emma Shleep Sanctuary

Gravity Global & Edge

— Real. World. Change.

MOST INNOVATIVE DIGITAL PR CAMPAIGN

Bottled Imagination & AceOdds

— The Fake Footballer

Go Up & Trade Nation

— Driving Awareness With Digital PR That Delivers

Honcho & Distrelec

— Future of Electric Flights

YRS TRULY & Wizards of the Coast

— Kamigawa: Neon Dynasty

DIGITAL PR TOOL / SOFTWARE OF THE YEAR

Indigo Pearl

— PXN

JBH & The JBH PR Percentage Calculator

Link Affinity

— Media relations optimisation through AI
"linkaffinity.io"

Mentor Training & Simulation Ltd

— Splutter The Social Simulator

DIGITAL PR RISING STAR AWARD

Holly Scott

— Distinctly

Rebecca Louise Waldren

— Screaming Frog

DIGITAL PR AGENCY OF THE YEAR – SMALL

Bottled Imagination

Cedarwood Digital

Motive PR

Radar PR

The Digital Voice™

DIGITAL PR AGENCY OF THE YEAR – LARGE

Distinctly

JBH

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have.\" “We absolutely love working with WD-40 and can’t wait to see what we can do next on TikTok!” Sheridan Okey, Head of Digital PR
Tribera
"Being shortlisted for the esteemed UK PR Agency of the Year (small) 2023 award holds profound significance for Julia and the entire team and is a huge milestone for us all. It serves as a testament to our unwavering commitment, hard work, and dedication that emanate from this PR powerhouse on a daily basis."
The Digital Voice
"Being shortlisted for a highly prestigious award like the UK Digital PR Awards – especially as it recognises a business-to-business tech campaign, where results are sometimes hard-fought – only increases that sense of accomplishment."
NormCyber
“Pearl Comms has just had one of its most exciting years on record, topped off by this amazing opportunity to be a double finalist in the UK Digital PR Awards. From onboarding a host of new clients to acquiring Kinetic PR, our team has had to rapidly expand whilst still delivering the quality service that we are known for." Alia Al-Doori, Managing Director
Pearl Comms
"PXN is honoured to be shortlisted for the UK PR Awards Digital PR Tool and Software of the Year as it is being recognised as a game changer within the PR and Digital Asset Management worlds. We are a small team of PR professionals who are looking to change the digital PR process. We help manage a trusted tech system which is used by global brands to securely host their sensitive resources. Being nominated for the award really means a lot to us, and we hope it opens the door to valuable industry recognition."
PXN
"Being named as a finalist in the Digital PR Agency of the Year – Small category also means the world to us. We have huge respect for the judges and to be recognised by our industry peers in this way is very humbling."
Motive PR
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