Categories

Please see the following descriptions for more information on each category.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, and keep to the word count – the panel judges over 50 entries each so they don’t want War and Peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, and use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

CAMPAIGN AWARDS

Industry verticals are all very different in terms of engagement and outcomes which means that creative tactics and strategies are required to connect with audiences and stand out from the crowd. Judges will be looking for exceptional approaches appropriate to the specific needs of the sector, innovative approaches, and evidence of results concerning goals and objectives.

DIGITAL PR CAMPAIGN OF THE YEAR – RETAIL
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Judges want to see campaigns that catch retail consumers' attention and create increased levels of engagement and ultimately, sales.
DIGITAL PR CAMPAIGN OF THE YEAR – ECOMMERCE
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Awarded for work created specifically for the eCommerce sector that has successfully increased engagement, brand awareness and turnover.
DIGITAL PR CAMPAIGN OF THE YEAR – ENTERTAINMENT
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Judges are looking for campaigns that took centre stage or struck a chord and achieved measurable results in the entertainment and music industry.
DIGITAL PR CAMPAIGN OF THE YEAR – TRAVEL / LEISURE
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Competition for travel and leisure is always tough. Judges want to see innovation and creativity that improves audience engagement and achieves ROI.
DIGITAL PR CAMPAIGN OF THE YEAR – FOOD / DRINK
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Food and drink suppliers across the UK are going digital. Judges are looking for campaigns that drive website traffic and increase revenue.
DIGITAL PR CAMPAIGN OF THE YEAR – PUBLIC SECTOR
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Awarded for work created for any public sector organisation, service or government body that proved to deliver the right message, at the right time.
DIGITAL PR CAMPAIGN OF THE YEAR – FINANCE
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Judges recognise that finance has its own rules and regulations. How did your creativity limitations lead to success in building a reputation?
DIGITAL PR CAMPAIGN OF THE YEAR – FASHION / BEAUTY
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Whether working on a launch or with an existing fashion/beauty product or service, your campaign must have had an impact that increased engagement and the bottom line.
DIGITAL PR CAMPAIGN OF THE YEAR – AUTOMOTIVE
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This category is open to agencies delivering PR campaigns across the automotive industry. Don’t just think of cars, think of all things related! From in-car entertainment, to what keeps the automotive industry wheels turning, and the tyres themselves!
DIGITAL PR CAMPAIGN OF THE YEAR – TECHNOLOGY
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Technology is everywhere! Judges are looking for a PR campaign that promotes tech whichever industry it belongs to. Whether it be health, entertainment, retail, social media, app or other.
DIGITAL PR CAMPAIGN OF THE YEAR – FMCG
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Judges are looking for standout PR campaigns across the FMCG industry that have achieved consumer engagement and increased profits. In a fast-paced industry, creativity and innovation is essential to succeed.
DIGITAL PR CAMPAIGN OF THE YEAR – B2B
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Judges are looking for a PR campaign that successfully engages the target audience and achieves impressive evidence-based results in a B2B environment.
DIGITAL PR CAMPAIGN OF THE YEAR – B2C
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Judges want to see a B2C campaign that uses creativity and innovation, not only to build brand awareness and loyalty but to also drive increased sales.
DIGITAL PR STUNT OF THE YEAR
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Judges are looking for impactful, innovative stunts that have harnessed digital PR and pushed boundaries to create engagement. Open to multiple industry sector stunts.
DIGITAL PR – BEST USE OF CREATIVITY
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Judges will be looking for creative elements that have made a campaign really catch the eye of its audience. Open to campaigns from across multiple industry sectors.
DIGITAL PR – BEST USE OF FACEBOOK
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Amongst the friends' posts and streams of content, how did you get scrollers to stop and engage?
DIGITAL PR – BEST USE OF X
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Limited word counts can be difficult to work with. When every word counts and emojis and gifs speak volumes what did you do to get your audience to click?
DIGITAL PR – BEST USE OF TIKTOK
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Known for dance routines and how-to tips, what did you do differently to grab the attention in your seconds on screen to a scrolling audience?
DIGITAL PR – BEST USE OF INSTAGRAM
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When a picture paints a thousand words, how do you capture the attention of your audience and create interest?
DIGITAL PR – BEST USE OF YOUTUBE
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How did you use YouTube to engage your audience, increase awareness and drive traffic to increase revenue? Open to campaigns across multiple industry sectors.
DIGITAL PR – INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR
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Influencers and celebrities can have a huge impact on brand and sales. Who did you use? What impact have they had on customer engagement? What ROI did you achieve for your client?
DIGITAL PR LOW BUDGET CAMPAIGN OF THE YEAR
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Not all clients have big budgets! Judges are looking for a stand-out campaign that delivers results within a budget of £15K per month.
BEST INTEGRATED DIGITAL PR CAMPAIGN
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Consistency across multiple channels is key to success in integrated campaigns to convert viewers into customers. Entrants welcomed across multiple industry sectors.
DIGITAL PR EVALUATION & ANALYTICS AWARD
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Judges are looking for a campaign example which demonstrates exemplar use of evaluation or analytics to deliver exceptional ROI.
DIGITAL PR RESEARCH AWARD
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Judges are looking for a campaign example which demonstrates exemplary use of research to deliver exceptional results and achieve outstanding coverage.
BEST USE OF CONTENT IN A DIGITAL PR CAMPAIGN
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Words, pictures, films, and music all combine to create outstanding content. How did this impact on brand awareness and ROI? Open across multiple industry sectors.
MOST INNOVATIVE DIGITAL PR CAMPAIGN
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Innovation in PR can often be short-lived. Outstanding innovation maintained and demonstrated throughout the whole campaign is what judges want to see in this category. Open to campaigns from multiple industry sectors.

SOFTWARE AWARD

Innovative and ground-breaking software and tools are making the digital industry agile and content work quicker, faster, and better.

DIGITAL PR TOOL / SOFTWARE OF THE YEAR
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Judges want to see a PR tool or piece of software that has transformed how PR agencies and in-house teams work. That could be related to research, evidence, the creation of a campaign or other.

AGENCY / TEAM / INDIVIDUAL AWARDS

DIGITAL PR RISING STAR AWARD
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The PR industry is at the cutting edge of engagement. Who amongst your ranks is changing the way you engage with the audience? Who is breaking the rules and taking creativity and innovation to another level? Nominees must be under the age of 30 on the date of the winner announcement.
DIGITAL PR IN-HOUSE TEAM OF THE YEAR
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Open to in-house teams working on one or multiple products or campaigns. Judges are looking for creativity and innovation, collaborative delivery, quality of campaigns and development.
DIGITAL PR AGENCY OF THE YEAR – SMALL
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Recognition of a small (less than 20 employees) PR agency that has produced excellent results in the form of client wins, client retention, financial results, growth, margin and team collaboration.
DIGITAL PR AGENCY OF THE YEAR – LARGE
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Recognition of a large (21 or more employees) PR agency that has produced excellent results in the form of client wins, client retention, financial results, growth, margin and team collaboration.

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have.\" “We absolutely love working with WD-40 and can’t wait to see what we can do next on TikTok!” Sheridan Okey, Head of Digital PR
Tribera
"Being shortlisted for the esteemed UK PR Agency of the Year (small) 2023 award holds profound significance for Julia and the entire team and is a huge milestone for us all. It serves as a testament to our unwavering commitment, hard work, and dedication that emanate from this PR powerhouse on a daily basis."
The Digital Voice
"Being shortlisted for a highly prestigious award like the UK Digital PR Awards – especially as it recognises a business-to-business tech campaign, where results are sometimes hard-fought – only increases that sense of accomplishment."
NormCyber
“Pearl Comms has just had one of its most exciting years on record, topped off by this amazing opportunity to be a double finalist in the UK Digital PR Awards. From onboarding a host of new clients to acquiring Kinetic PR, our team has had to rapidly expand whilst still delivering the quality service that we are known for." Alia Al-Doori, Managing Director
Pearl Comms
"PXN is honoured to be shortlisted for the UK PR Awards Digital PR Tool and Software of the Year as it is being recognised as a game changer within the PR and Digital Asset Management worlds. We are a small team of PR professionals who are looking to change the digital PR process. We help manage a trusted tech system which is used by global brands to securely host their sensitive resources. Being nominated for the award really means a lot to us, and we hope it opens the door to valuable industry recognition."
PXN
"Being named as a finalist in the Digital PR Agency of the Year – Small category also means the world to us. We have huge respect for the judges and to be recognised by our industry peers in this way is very humbling."
Motive PR
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