Categories


Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the How To Enter page for more information on guidelines and entry fees.

Campaign Awards

Judges will be looking for clear and concise entries with details of fees, budget and costs. Judges will reward innovative ideas, creative execution, thorough evaluation and campaigns that deliver exceptional ROI. Please provide evidence of links and coverage secured and demonstrate campaign results.

Digital PR Campaign of the Year – Retail

Digital PR Campaign of the Year – eCommerce

Digital PR Campaign of the Year – Entertainment

Digital PR Campaign of the Year – Travel / Leisure

Digital PR Campaign of the Year – Food / Drink

Digital PR Campaign of the Year – Public Sector

Digital PR Campaign of the Year – Finance

Digital PR Campaign of the Year – Fashion / Beauty

Digital PR Campaign of the Year – Automotive

Digital PR Campaign of the Year – Technology

Digital PR Campaign of the Year – FMCG

Digital PR Campaign of the Year – B2B

Digital PR Campaign of the Year – B2C

Digital PR Stunt of the Year

Digital PR – Best Use of Creativity

Digital PR – Best Use of Facebook

Digital PR – Best Use of Twitter

Digital PR – Best Use of TikTok

Digital PR – Best Use of Instagram

Digital PR – Best Use of YouTube

Digital PR – Influencer / Celebrity Campaign of the Year

Digital PR Low Budget Campaign of the Year

Not all clients have big budgets! Judges are looking for a stand-out campaign that delivered results within a budget of £15K.

Best Integrated Digital PR Campaign

Digital PR Evaluation & Analytics Award

Digital PR Research Award

Best Use of Content in a Digital PR Campaign

Most Innovative Digital PR Campaign

Software Award

Digital PR Tool / Software of the Year

Agency / Team / Individual Awards

Judges are looking to celebrate and reward exceptional digital PR teams around the UK. Please provide details of team structure (and whether that team is part of a wider agency / company), challenges and opportunities faced, client wins or exceptional results, client retention and satisfaction levels, training and well being initiatives, financial results and examples of recent campaigns.

Digital PR Rising Star Award

Digital PR Agency of the Year – Small

Digital PR Agency of the Year – Large

Digital PR In-house Team of the Year