Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the How To Enter page for more information on guidelines and entry fees.
Campaign Awards
Judges will be looking for clear and concise entries with details of fees, budget and costs. Judges will reward innovative ideas, creative execution, thorough evaluation and campaigns that deliver exceptional ROI. Please provide evidence of links and coverage secured and demonstrate campaign results.
Digital PR Campaign of the Year – Retail
Digital PR Campaign of the Year – eCommerce
Digital PR Campaign of the Year – Entertainment
Digital PR Campaign of the Year – Travel / Leisure
Digital PR Campaign of the Year – Food / Drink
Digital PR Campaign of the Year – Public Sector
Digital PR Campaign of the Year – Finance
Digital PR Campaign of the Year – Fashion / Beauty
Digital PR Campaign of the Year – Automotive
Digital PR Campaign of the Year – Technology
Digital PR Campaign of the Year – FMCG
Digital PR Campaign of the Year – B2B
Digital PR Campaign of the Year – B2C
Digital PR Stunt of the Year
Digital PR – Best Use of Creativity
Digital PR – Best Use of Facebook
Digital PR – Best Use of Twitter
Digital PR – Best Use of TikTok
Digital PR – Best Use of Instagram
Digital PR – Best Use of YouTube
Digital PR – Influencer / Celebrity Campaign of the Year
Digital PR Low Budget Campaign of the Year
Not all clients have big budgets! Judges are looking for a stand-out campaign that delivered results within a budget of £15K.Best Integrated Digital PR Campaign
Digital PR Evaluation & Analytics Award
Digital PR Research Award
Best Use of Content in a Digital PR Campaign
Most Innovative Digital PR Campaign
Software Award
Digital PR Tool / Software of the Year
Agency / Team / Individual Awards
Judges are looking to celebrate and reward exceptional digital PR teams around the UK. Please provide details of team structure (and whether that team is part of a wider agency / company), challenges and opportunities faced, client wins or exceptional results, client retention and satisfaction levels, training and well being initiatives, financial results and examples of recent campaigns.