Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the How To Enter page for more information on guidelines and entry fees.
Judges will be looking for clear and concise entries with details of fees, budget and costs. Judges will reward innovative ideas, creative execution, thorough evaluation and campaigns that deliver exceptional ROI. Please provide evidence of links and coverage secured and demonstrate campaign results.
Digital PR Campaign of the Year – RetailJudges want to see campaigns that really caught retail consumers attention and created increased levels of engagement and ultimately, sales.
Digital PR Campaign of the Year – eCommerceAwarded for work created specifically for the eCommerce sector that has successfully increased engagement, brand awareness and turnover.
Digital PR Campaign of the Year – EntertainmentJudges are looking for campaigns that really ‘took centre stage’ or ‘struck a chord’ and achieved measurable results in the entertainment and music industry.
Digital PR Campaign of the Year – Travel / LeisureCompetition for travel and leisure in 2021 and 2022 was tough. Judges want to see innovation and creativity that improved audience engagement and achieved ROI.
Digital PR Campaign of the Year – Food / DrinkFood and drink suppliers across the UK went digital and virtual. Judges are looking for campaigns that drove website traffic and increased revenue.
Digital PR Campaign of the Year – Public SectorAwarded for work created for any public sector organisation, service or government body that proved to deliver the right message, at the right time.
Digital PR Campaign of the Year – FinanceJudges recognise that finance has its own rules and regulations, how did your creativity hurdle limitations to succeed in building reputation.
Digital PR Campaign of the Year – Fashion / BeautyWhether working on a launch or with an existing fashion/beauty product or service, your campaign must have had impact that increased engagement and bottom line.
Digital PR Campaign of the Year – AutomotiveThis category is open to agencies delivering PR campaigns across the automotive industry. Don’t just think ‘cars’… think all things related! From in-car entertainment, to what keeps the automotive industry wheels turning and the tyres themselves!
Digital PR Campaign of the Year – TechnologyTechnology is everywhere! Judges are looking for a PR campaign that promotes tech whichever industry it belongs to. Whether it be health, entertainment, retail, social media, app or other.
Digital PR Campaign of the Year – FMCGJudges are looking for standout PR campaigns across the FMCG industry that have achieved consumer engagement and increased profits. In a fast-paced industry creativity and innovation is essential to succeed.
Digital PR Campaign of the Year – B2BJudges are looking for a PR Campaign that successfully engaged target audience and achieved impressive evidence-based results in a B2B environment.
Digital PR Campaign of the Year – B2CJudges want to see a B2C campaign that used creativity and innovation, not only to build brand awareness and loyalty but to also drive increased sales.
Digital PR Stunt of the YearJudges are looking for impactful, innovative stunts that have harnessed digital PR and pushed boundaries to create engagement. Only the out of the ordinary need apply! Open to multiple industry sector stunts!
Digital PR – Best Use of CreativityJudges will be looking for creative elements that have made a campaign really catch the eye of its audience. Open to campaigns from across multiple industry sectors.
Digital PR – Best Use of FacebookAmongst the friends posts and streams of content how did you get scrollers to stop and engage?
Digital PR – Best Use of TwitterLimited word counts can be difficult to work with. When every word counts and emojis and gifs speak volumes what did you do to get your audience to click.
Digital PR – Best Use of TikTokKnown for dance routines and how to tips, what did you do differently to grab the attention in your seconds on screen to a scrolling audience?
Digital PR – Best Use of InstagramWhen a picture paints a thousand words, how did you capture the attention of your audience and create interest?
Digital PR – Best Use of YouTubeHow did you use YouTube to engage your audience, increase awareness and drive traffic to increase revenue? Open to campaigns across multiple industry sectors.
Digital PR – Influencer / Celebrity Campaign of the YearInfluencers and celebrities can have a huge impact on brand and sales. Who did you use and what impact have they had on customer engagement and what ROI did you achieve for your client?
Digital PR Low Budget Campaign of the YearNot all clients have big budgets! Judges are looking for a stand-out campaign that delivered results within a budget of £15K.
Best Integrated Digital PR CampaignConsistency across multiple channels is key to success in integrated campaigns in order to convert viewers into customers. Entrants welcomed across multiple industry sectors.
Digital PR Evaluation & Analytics AwardJudges are looking for a campaign example which demonstrates exemplar use of evaluation or analytics to deliver exceptional ROI.
Digital PR Research AwardJudges are looking for a campaign example which demonstrates exemplar use of research to deliver exceptional results and achieve outstanding coverage.
Best Use of Content in a Digital PR CampaignWords, picture, film, music it all combines to create outstanding content. How did this impact on brand awareness and ROI? Open across multiple industry sectors.
Most Innovative Digital PR CampaignInnovation in PR can often short-lived. Outstanding innovation maintained and demonstrated throughout a whole campaign is what judges want to see in this category. Open to campaigns from multiple industry sectors.
Digital PR Tool / Software of the YearJudges want to see a PR Tool or piece of software that has transformed how PR Agencies and In-house Teams work. That could be related to research, evidence, creation of campaign or other.
Agency / Team / Individual Awards
Judges are looking to celebrate and reward exceptional digital PR teams around the UK. Please provide details of team structure (and whether that team is part of a wider agency / company), challenges and opportunities faced, client wins or exceptional results, client retention and satisfaction levels, training and well being initiatives, financial results and examples of recent campaigns.